Recently Updated:

How We Rate Bookmakers

How we rate and how our rating system works are a must to know if you’re following our recommendations when looking for a perfect bookie. We focus on reviewing top-notch UK betting sites with no GamStop service. Our website features a ton of reviews for best brands tested with an unbiased and 100% objective approach based on months of research and thorough testing.

In addition to explaining our rating strategy, we’ll give you a walkthrough of our entire review process. We’ll show you how we find online betting sites, how we review them, and test their key characteristics. If you want to know more about our workflow and the steps we take to ensure factual correctness, you’re at the right place!

Criteria Overview: Main Goals

Fair & trustworthy reviews are what our main goal is. By delivering factual correct information about online bookies, we ensure our readers have a safe and enjoyable sports betting experience. The method we rank betting operators with is complex and comprehensive since we set our expectations high. When reviewing non-GamStop casino sites, we don’t beat around the bushes with complicated wording. We keep things plain and simple, focusing on the main characteristics and nothing else!

Responsible Gambling

Even though we’re focusing on non-GamStop brands, we still emphasise the importance of responsible gambling in our reviews. While doing research, we examine which responsible gambling features the site has and see whether or not players can set custom deposit and/or time limits for their accounts.

Payment Convenience

The most common payments British online gambling sites offer are bank transfer, Visa, and MasterCard. The growing demand for online payments has brought forth an extensive list of e-wallets, some of which have found their way to online platforms too. Available payment methods are one of the first factors we evaluate for you to deposit & withdraw without any complications.

Diversity of Games

Non-GamStop sites are known for having a massive selection of games. Slots are just a part of their arsenal. It extends to table games, scratch cards, bingo, progressive jackpots, and live dealer games. The diversity of games is one of the crucial criteria which greatly affects the final review as well as diversity in betting.

Generous Bet Offers

Our team always checks for lucrative betting bonuses and promotions choosing only the best from the best. Most online bookmakers offer loyalty rewards for existing users and welcome bonus packages for new punters. Free spins and bonus funds are the most common bonus types. They both have certain requirements (time and wagering) so we recommend you always check the bonus terms & conditions page. We review rollover requirements too, in each of our reviews.

How We Review Payment Options and Processing

Our reviews feature extensive information on payment methods and their processing characteristics. All these reflect on the processing speed and any potential fees that might occur when making deposits and/or withdrawals.

How we rate bookmakers and their payment options is a part of our comprehensive testing process we explained before. Our team always deposits and withdraws with several different payment methods. This helps us figure out just how fast the sportsbooks’s internal processes are. There’s even more to payment options right below.

Speed and Efficiency

The internal processes of online bookies may affect the overall transaction speed and efficiency. Still, the biggest contributing factor is the chosen payment method. E-wallets and cryptocurrencies tend to be the fastest options these days, in our experience. The difference in speed is through the roof, which is why we always check each payment method’s agility when writing our reviews.

Presence of Popular Payment Methods

While there are enough non-GamStop sportsbooks with credit cards in Britain, we don’t recommend gambling with the money you don’t own. When researching the payment methods, we list the available brands and analyse which of them work best for deposits and withdrawals. We put the most and less common methods to the test to see their speed and any potential fees.

Fees and Charges

Nowadays, online transactions are much cheaper than they were a decade ago. No surprises there. Still, you might stumble upon additional fees and charges at some betting websites. These are typically associated with processing charges for withdrawals (with certain payment methods) and currency conversion fees. More on that right down below.

Currency Options

Another fairly important factor is the support of different currencies which, for non-GamStop brands, means that pounds are available for Brits. We’re not talking about cryptocurrencies here, though they’re starting to play a big role too. If our home currency isn’t supported at an online sports site, chances are you might have to pay extra conversion fees. We point out this info when writing our reviews.

Game Selection: What We Look For?

Online bookmakers are all about the game collection and your favourite choices available. Luckily, the number of games at non-GamStop brands keeps growing with each passing year. Our approach to sportsbook game evaluation won’t change even if all sites feature millions of games! We deeply focus on key factors like game variety, player feedback, and mobile support. Our team plays at most of the featured bookie game choices. No worries, we’ll talk you through the details in the following sections:

Game Variety

We always point out when a certain online sports gambling site has a massive selection of games. But, sometimes, quality beats quantity, in our opinion. Some platforms aren’t partnered up with numerous iGaming providers but still offer highly popular slots and games. This is the kind of information we disclose in this part of our betting reviews.

Player Feedback

Needless to say, player feedback is not to be taken for granted. When writing our reviews or exploring its selection of games, we always skim through third-party review sites to see if players have left any feedback. The experience of other users can help us locate potential red flags and help us to present brands in an objective manner.

Mobile Compatibility

We check mobile compatibility in both game providers and the platform itself. The platform we recommend must either have a smooth mobile website or a dedicated smartphone app. As for the provider side of things, games that are typically made for HTML must feature a touch-friendly interface optimised for smartphone use. These are only the bottom of all the things we analyse for mobile gambling. Some experts on our team don’t even own a PC, on principle!

How We Assess Bonuses & Promotions

So, how do we review betting offers? Our reviewing squad investigates all the ongoing offers in a chosen bookmaker, analyses each promo’s T&Cs, and concludes if it’s worth a shot. In our experience with the British market, even the most generous bookmakers tend to complicate things with unrealistic wagering requirements from time to time. It’s on us to explain the details, and that’s exactly what we do in the bonuses & promotions section of our betting reviews.

Bonus Terms & Conditions

When reviewing online sportsbooks, we analyse their bonuses terms & conditions and explain the wagering requirements, time limits, game restrictions, and other details you need to know to withdraw your bonus funds successfully. In short, it’s our job to provide you with all relevant information on the bonus at play.

Wagering Requirements

Wagering requirements are the focal part of every online bookie bonus offer since there are almost no bonuses without rollover terms. This number dictates the amount of times you must wager the slot to cash the funds out. If the wagering requirement is 20x, this means you’ll have to wager the bonus amount 20 times over before being able to withdraw.

No Deposit Offers

Welcome bonuses usually require users to make their first deposit on the platform. The first deposit is what these welcome bonuses are based on. But, no deposit offers are getting increasingly more popular these days. They usually provide new users with free spins for a certain game. No deposit offers typically have much higher wagering requirements than their deposit-based counterparts, but still, we favour when a betting site has free promos available!

What We Check in Security

Security measures and encryption are never to be taken for granted! They are a vital part of all gambling platforms not on GamStop. British online bookmakers have huge amounts of transactions and private info floating around in their databases.

That’s why, in our reviews, we use complex methods for evaluating sportsbook security. We explore the list of game providers and make sure the SSL certificates are up to snuff. More details on our security checkup are right below:

Software Providers Reliability

Software providers play a vital role, so they must be safe and reliable AKA own a real gambling licence. Even when the site has impeccable security but games still have a security weakness, the whole platform could be at risk too. Some of them are online betting sites without verification, so we dedicate more time to checking if their games are secure. Top-notch iGaming providers are Microgaming, NetEnt, Pragmatic Play, and other well-known names in the UK.

Responsible Gambling Measures

Even though many people stay away from gambling because of its addictive nature, it can be a harmless hobby, take us for example. Best online sports brands have responsible gambling measures to help limit your expenses. In our tests, we typically explore if any responsible gambling measures are present and contact customer support to see if they can help set up deposit and time limits.

Customer Support

Even though it’s not directly related to security, we have to mention customer support here too. If you stumble upon any issues or you think your account’s security has been compromised, you should contact customer support right away. While the majority of online betting websites have customer support nowadays, not all have an equally capable customer support setup.

Why Should You Trust Us?

Let’s roll back a bit! Why should you take our betting sites ranking lists into account and why even trust us? What separates us from other online review sites?

Our team does things differently. We have standard operating procedures for reviews based on deeply exploring the platform, analysing its key areas, and providing fully objective, research-driven conclusions.

In the following couple of sections, we’ll share what makes us the go-to place for information about British online bookmakers.

Experienced Team

Our reviewing experts have 5+ years of experience in the gambling niche. We’re not talking only about journalistic experience, but experience as real-time players and punters too! Our passion for gambling is what led us to creating this site and writing hundreds of reviews for you!

Сomprehensive Reviews

Another factor that sets us apart from the competition is the wild amount of information we analyse and provide in our reviews. We don’t just focus on the good stuff, but the negatives too. We always paint the whole picture so our readers know what they’re getting themselves into.


We’re a completely independent and unbiased group of gambling experts. We answer to nobody without fear of favour! We aren’t putting any succumbed opinions from third parties to write reviews you trust. They are 100% objective and driven by our research and active use of the given website.


Last but definitely not least is research we invest in. One of the key reasons why we’re one step ahead of the competition is our thoroughness. We don’t just copy and reword what someone else thinks about the bookmaker. We register and use platforms, and base the content on our in-house findings.

What To Do If Your Sportsbook Isn’t Fair With You

Unfortunately, many online bookies don’t really care about their customers, in our experience. Such behaviour is unacceptable, which is why we do our best to only feature brands we and other gamblers trust. We’re constantly updating our lists and blacklisting brands with known problematic behaviour. Our team could use your help too: if you’ve been a victim of unfair treatment, please let us know immediately using our Contact Us page.

If you feel your betting site hasn’t been fair to you, here’s what you can do to remedy the situation:

Review Terms & Policies

Typically, bookmakers have lengthy T&Cs (terms & conditions) and policy pages. They feature useful information about addressing disputes and reporting unfair practices. Make sure you know all the details by reading these pages.

Gather Evidence

If you’ve checked out the terms & conditions and you’re certain you’ve been treated unfairly, it’s time for the next step gathering evidence. Take screenshots and videos that confirm your end of the story before proceeding to the next step.

Contact Customer Support

Once you’ve gathered enough evidence, you should contact customer support via email and present them with everything you have. Explain your situation and demand something in return (free bets, spins, bonus funds, etc.). Don’t back down without a fight!

Contact Us If Nothing Helped

If nothing else works out for you, you can always contact us for further assistance. While we can’t really help you deal with the sportsbook, we can delete it from our lists and ensure others know what kind of user experience it provides.

Betting Site Reviews: FAQ

Can I trust your betting sites ratings?

If you trust the cold hard facts, then yes, you can trust our ratings. All online gambling sites featured on this website are based on comprehensive research, industry expertise, and unbiased evaluations from our team of veteran gamblers.

How often do you update bookmaker’s ratings?

We have no strict timeframe regarding updates. Instead, we regularly review our content and update it if necessary. If there are big differences between the published content and the current state of affairs, we’ll roll the update accordingly. In essence, the frequency of our updates depends on industry changes.

Do you take player reviews into account when rating sportsbooks?

Yes, we always do. We often take into account what you have to say about the website in question. Since we’re free from any bias, we check both negative and positive reviews. In fact, user feedback is an essential part of our assessment process.

How can I get more information about a specific betting site?

The fastest way is to find one of our fresh reviews for a betting site you’re interested in. We have a plethora of articles about online betting brands on this website that will help you to figure out which one is the best choice.

What to do if I have some issues with the betting site on

If you have an issue with a certain section of our reviews or you’d like to report an error, please don’t hesitate to let us know. You can contact us via the email form listed below. We’ll get back to you with a constructive reply as soon as we assess the situation.